The brief
A neighbourhood coffee house lives on regulars, and regulars only need three things from a website: where it is, when it is open, and whether it looks like somewhere they want to sit. Everything else is decoration.
The approach
One warm photograph of the actual room does the selling. Under it the page stays calm and unhurried — a short story about how the coffee is made, a menu with real prices, a small shop for beans and kit, then the address and hours in plain type.
The result
A single page that answers every question a first-time visitor has before they walk in — and that still looks like the room it is selling when you open it on a phone at a bus stop.
Website details
Hero, menu & shop